Tuesday, October 8, 2013
This ad is published by Equal Opportunities Commission.
The wording on the ad is
"Friendship knows no barriers" and " End race discrimination with a small act"
Though there is racist stereotyping in advertising, I agree this campaign works.
It is because this commission encourage people not to have any bias on different race.
As majority in one area, it is easy to have a bias on the small group.
The advertisers are so smart to create the racist stereotyping in the photograph first.
Then the first slogan is put on the top.
It is a kind of settle this negative representations of race.
And the lower part of the ad shows there is harmony on the race through the line of the heart and a group of kids.
The ad reminds me that the element of the racist stereotyping would be good or bad in ad, based on how I apply it.
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