Oh... oh... my God!  What  a billion-views video!

He is a musician, is't he?

He made a music video on YouTube to reach a billion view within a month.

What?  Excuse me.

YES.

Psy is a musician in South Korean.

Though he does not look like a pop singer,

his "Gangnam Style" song is so COOL and COOL.

He said that

The video on YouTube never targeted viewers in foreign countries. It was just for local fans.

My goal in this music video was to look uncool from the beginning to the end.  I achieved it.

The video does not look cool at all from the beginning to the end."

After "Gangnam Style" in his K-pop music was uploaded on YouTube,

he was surprised on the turnout.

He gets a famous musician around the world.

Don't forget how powerful the tech stuff.

Is it good for re-using the same campaign in the marketing promotion?

For example, the 1980s' advertisign character for Domino's Pizza.

The Noid's birthday was also celebrated with an arcade game on the Facebook page, "The Noid's Super Pizza Shootout," a homage to "Avoid the Noid." Domino's gave away free pizza in the form of $10 gift cards to the top scorers.

To celebrate 25th anniversary, it would be a good idea to reuse the Noid once again.
It is a kind of a call from the customers' memory - the Domino's Noid.
Since the Noid is an advertising character for Domino's Pizza created in the 1980s,
the customers have good experience with the Domino's Pizza in their childhood, their youth and so on.

The marketing department re-use the character for a month only.
It is because they don't want to take a risk of drawing the young customers away.
This generation who is their main target likes new and modern stuff.

Nostalgia marketing can "save money" and "save man-power" rather than having a totally brand new campaign; however, it has to treat the old stuff in a smart way, like new design applied on the old campaign.  Does it need have the same budget?  If the marketing works on limit budget, maybe try another campaign in  another way.

Another example shows that nostalgia marketing may not be successful because of the trend changes.

Cadbury's 'Flake' TV Ad,  

the campaign focus on the beauty and delicacy of the Flake bar.  

In 1959, the flake girl showed her sexy.  

Cadbury's keeps the flake girl idea and try to present it a bit differently.

For me, however, it doesn't work.   I guess the concept of the sexy may have changed already.  The yellow stuff is turning around.  It looks like a jelly-fish which I cannot eat.

I do believe brand communities like Harley-Davidson result in greater involvement with the brand because brand communities (or Fans Club) can inspire incredible levels of loyalty and consumer identification.  There is an area where members have the same topic (same product) to discuss, share or comment with each other. They can build up their faithfulness to the product.  On the same time, the producer can collect the data from the communities to modify their product.  The members know their voices to be heard.

Elements of the Posse Ride enhance the meaning of the brand for the riders:

- have same taste/preference

-show off their unity by using the same products, and their loyalty to Harley-Davidson

I think sometimes company has to step back a bit to allow the consumers have freedom to enjoy their products they buy.  Some formal activities are hosted by Harley-Davidson, such as HOG State Rallies. Some informal activities are hosted by fans themselves.  During the activities, fans can have their adventures together.  In the informal activities, Harley-Davidson can save their budget because they are hosted by fans only.

In HOG (brand communities), one of the major events established to generate enthusiasm for the brand and stimulate consumer involvement was the Posse Ride.  It has the State Rallies, the Anniversary Party, the Local Chapters and many other events for the USA members and an international members as well from time to time.

For me, Harley-Davidson has already had a good involvement in the brand.

Though Starbucks just promote their fall drinks,
I would like to talk about this product that
I think it will be launched successfully.

Starbucks Fall drinks:
Pumpkin Spice Latte,
Salted Caramel Mocha, and
Chocolate Chai Tea Latte

In fall, people would like to link with
pumpkin, chocolate, coffee...

"Some things are undeniably fall:
colorful leaves, cable knits and,
of course, rich fall flavors.
Now’s the time to wrap your chilled hands
around a welcoming Pumpkin Spice Latte or a rich
and creamy Salted Caramel Mocha.
Or try our new Chocolate Chai Tea Latte,
a chocolaty twist on a classically smooth fall weather favorite.
Fall drinks are back for a limited time."

Firstly, people like trying seasaonl taste,especailly limited-time-offering stuff.
Secondly, in the cold weather, any hot drinks is a good choice.
Thirdly, because of many Starbucks convenience stores,
People can find a Starbucks within a few miles.
Moreover, the price is set so affordable.
Why not try one?

By a way, there is a campaign - "Come Together".

Buy a drink for the next person in line.
Then you may get a free drink.
Starbucks promotes the act of kindness.
On the same time, promote its market as well.

People think buying a drink in Starbucks make them more commonality and humanity.
It is a kind of upgrading their moral level as well.

Therefore, I think this launch would success.

This is the United Kingdom branch of international environmental activist network -

Greenpeace

 

 

When I hear the name of this organization,

I expect it is a peaceful one.

 

But...I have totally different feeling after visiting this link.

http://www.greenpeace.org.uk/

 

Why?

The 30-people act against climate change and against Arctic oil drilling.

Then all of them are arrested in Russia.

They say they peacefully demonstrated.

Isn't it?

 

#CoachNewYorkStories: Karlie Kloss for Coach (+playlist)

Though I am not Coach fan, my first handbag is this brand.

It is this season campaign - Everyone in New York has a story.

As the main target customers are women, Coach always uses the method of gender its advertisements.

One New York story of Karlie Kloss, all-American supermodel, cookie-baker and social media expert.

When I see this ad, I feel odd and rare.

"It'll Blow Your Mind Away."

What?!

Excuse me.

In my hometown, this gender ad doesn't allow to publish.

Maybe you say that your country is so traditional,

but is it too open-minded here?

By a way, it simply mirrors American's societal attitudes "SO OPEN-MINDED" in sex, in moral.

I can image that

this ad works as well if the model switch to use a male.

This ad is published by Equal Opportunities Commission.
The wording on the ad is
"Friendship knows no barriers" and " End race discrimination with a small act"

Though there is racist stereotyping in advertising, I agree this campaign works.
It is because this commission encourage people not to have any bias on different race.
As majority in one area, it is easy to have a bias on the small group.

The advertisers are so smart to create the racist stereotyping in the photograph first.
Then the first slogan is put on the top.
It is a kind of settle this negative representations of race.
And the lower part of the ad shows there is harmony on the race through the line of the heart and a group of kids.

The ad reminds me that the element of the racist stereotyping would be good or bad in ad, based on how I apply it.

In this SUN advertisement,  its slogan is
"Your Royal Highness Meet Your Fellow Future Rulers of the World"

All babies have costumed to be rulers and there are different races.
But I think this advertisement has already created a racist stereotyping.
As a Chinese, I would like to see any Asian in this ad.
Do the advertisers tell me that only these race rule the world in the future?
Are they fortune-tellers?
Or do they look down our Asian?

Or else?

Maybe the advertisers forget the element of the racist stereotyping in this ad.
They just pick up some cute babies.
However, I do think that the advertisers have  ethical responsibilities.

Apply semiotic analysis to three advertisements.
1 Print from WWF

Slogan is that before it is too late Our nature would breathe through its a pair of lungs. However, it is polluted and damaged that makes it brown. Keep the nature's lungs clean. Keep our nature clean.
1 TV from youtube - Doritos
Funny Advertisement
Only focus on 2nd part - Doritos
People may consider that a man who wear sunglasses and hold a blind stick would be totally blind.  However, there is different levels of blindness.
In the advertisement, the man may have a problem of visual, but not a blind.

1 outdoor sign from a public area

A circle with a crossing line means Don't
Picture in the circle is a cigarette which means Smoking
Therefore, overall, it is "Don't Smoking".
Whether there is a wording or not, people can get the message through semiotic