Tuesday, October 8, 2013


In this SUN advertisement,  its slogan is
"Your Royal Highness Meet Your Fellow Future Rulers of the World"

All babies have costumed to be rulers and there are different races.
But I think this advertisement has already created a racist stereotyping.
As a Chinese, I would like to see any Asian in this ad.
Do the advertisers tell me that only these race rule the world in the future?
Are they fortune-tellers?
Or do they look down our Asian?

Or else?

Maybe the advertisers forget the element of the racist stereotyping in this ad.
They just pick up some cute babies.
However, I do think that the advertisers have  ethical responsibilities.

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